Opportunity to buy gold at a super heavy discount? Who is the seller?

If I am offered something at a heavy discount, I would ask why is the item on offer. Perhaps it’s the perfume, they always give big discounts when the expiration is 12 months away. Perhaps it is the leather shoe, they always give discounts because unless the shoe was super well taken care of, it has a lifespan and they better let it go before cracks happen. Perhaps it is last year’ car. You will get good discount if you buy a 2024 model in 2025. I mean there’s a REAL reason for something to be discounted.